Growth Series Recap

Growth Series Recap

The Business Growth Online Workshop Series is designed for entrepreneurs in the growth stage. It consists of three workshops focusing on building an international brand, digitalizing businesses for growth, and navigating the complexities of exporting for the first time. Each session features insights from experienced local entrepreneurs. The workshops are conducted via Zoom and are free, providing valuable resources to help entrepreneurs overcome scaling challenges and enhance their business strategies.

Session 1 - Building an International Brand

Session 1 of the YBTT Business Growth Online Workshop Series, led by Rachel Renie-Gonzales, focused on strategies for creating a strong international brand presence. Participants learnt about differentiating their brand in global markets, establishing a recognizable identity, and gain insights on global branding trends and best practices. Key takeaways highlighted by participants included the importance of branding elements, the 5 C’s of branding, effective packaging, brand audits, and maintaining brand identity and consistency.

Catch the replay below!

Session Ratings by Participants​ out of 5

Workshop Rating

4.81

Facilitator Rating

4.88

Session 2 - Digitalizing my Business for Growth

Session 2 of the YBTT Business Growth Online Workshop Series, led by digital strategist Keron Rose, immersed participants in digital strategies for sustainable business growth. The session covered digital tools, technologies, and marketing strategies to streamline operations, enhance customer experiences, and drive business expansion. Key takeaways included the importance of having an e-commerce website, understanding various digital platforms, creating evergreen content, and optimizing digital infrastructure for global reach. Participants learned how digital transformation can optimize processes, expand market reach, and maintain competitiveness.

Catch the replay below!

Session Ratings by Participants​ out of 5

Workshop Rating

4.92

Facilitator Rating

4.95

Session 3 - Exporting for the first time

Session 3 of the YBTT Business Growth Online Workshop Series, led by Michelle Low Chew Tung, was an insightful workshop on exporting for the first time. Participants explored the practical steps, regulations, and opportunities involved in expanding their business globally. From market research to logistics, Michelle guided participants through the complexities of international trade and navigating the world of exports. Key Takeaways as indicated by participants included the importance of Market Research, understanding the Exporting Process and evaluating Your Business Before Exporting.

Catch the replay below!

Session Ratings by Participants​ out of 5

Workshop Rating

4.78

Facilitator Rating

4.87

This Series is Powered by EXIMBANK, the sole official Export Credit Agency (ECA) in Trinidad and Tobago, is the preferred choice for export financing with a core focus on developing the export potential of Trinidad and Tobago to diversify the economy and increase non-energy foreign exchange earnings. EXIMBANK’s exclusive expertise and commitment to export financing, coupled with its willingness and know-how, reflect a strong belief in the potential for expanding Trinidad and Tobago’s exports. EXIMBANK is dedicated to powering exports to develop and expand Trinidad and Tobago’s export capacity.