DIGITIZING ENTREPRENEURSHIP – TAMARA MON LOUIS, FOUNDER OF MONIVAN DIGITAL MARKETING, USA & YBTT MENTOR

“Digital Marketing is one of those things some big companies usually have a problem with” says Tamara Mon Louis, Founder of Monivan Digital Marketing.  Operating between the Caribbean and North America, Tamara is convinced that in the absence of a sustainable digital strategy many businesses would be left behind particularly in light of the Covid-19 crisis.  She admits “we don’t approach companies as fixers but instead show how revenue can be generated.”

Tamara admits that the perspective is different for small and medium-sized businesses….”they must spend time educating their customers before indepth engagement and also help them to understand the synergy between metrics and revenue; everything must add up” she said. In November 2018, Monivan hosted “Beyond The Likes” workshop which spun the wheel of digital marketing quite differently from layman’s perception to the extent, that it has now become a critical pillar of understanding for customers.

Debunking mythical views around “likes” on social media platform Tamara argues “getting likes must be enhanced by follows which is the first step in progressing; persons liking your post must start following you and engagement on your post is critical in understanding related pain points.” She stressed that small businesses need a digital space that can be called home which may lead to developing a website where messages can evolve into continuous engagements from likers to followers to consumers of your information, and ultimately result in customers.

Helping others and sharing knowledge are embedded in Tamara’s DNA…..”it’s natural for me to share knowledge and I like to see people succeed; I need to give back and being a Mentor is an ideal way to do so.” She has been teaching young entrepreneurs that digital marketing must be infused into the mentorship experience. Tamara boasts of her mentee Shauna Grant who she helped with developing a Digital Marketing Plan that would position her business differently.

Moving beyond Covid-19, Tamara would like to see young entrepreneurs build stronger relationships with their customers ; they must take time to understand the interactions with their customers at all times in order to safeguard the relationship. She believes that successful customer experiences must be complemented with strategies that demonstrate how SMEs can add value to what customers already have; take time to understand their pain points and be a good listener. In closing Tamara reiterated “the customer is always right and so negative feedback must not be taken personally; instead look at it as a journey that would evolve in a positive digital experience.”

You can reach Tamara on the following platforms.

Facebook : https://www.facebook.com/monivandigital/

Instagram : https://www.instagram.com/monivandigital/