Case Studies

Written by: Adriana Sandrine Isaac Rattan The genesis Trading as “Sparkling Gold Chocolates” Sparkle Charles always had that entrepreneurial spark sitting within her psyche. “Since age 10 I always had a burning desire to start my own business but was always prevented by family influences.” Like many...

Written by: Adriana Sandrine Isaac Rattan The Beginning! “I never wanted to be an entrepreneur as I was very good at climbing the corporate ladder and came close to middle management.” This was a defining moment for Sian Cuffy-Young, Founder and CEO of Siel Environmental Services Limited. Describing...

Written by: Adriana Sandrine Isaac Rattan THE BEGINNING Graduating from the University of the West Indies in 2007 with a Bachelors's in Environmental Management and a minor in Entrepreneurship seemed normal for Michael Parris at that time. “At that time entrepreneurship was a just buzzword to me...

Written by: Adriana Sandrine Isaac Rattan The beginning Nikita Legall admitted to being fascinated by bees from an early age! “A lot was happening when I started. I didn’t know anything about bees so I did a course at the Ministry of Agriculture” said Nikita. Describing her...

Written by: Adriana Sandrine Isaac Rattan Shell LiveWIRE Stories​ “My passion for baking started at a very young age whilst looking on at my Mom and it’s from there it all began” said Ulani Fletcher, Founder and Managing Director of Caribbean Craze. Ulani’s passion transcended into the...

Written by: Adriana Sandrine Isaac Rattan In her earlier years, Shauna worked with several small businesses and those experiences helped in shaping her entrepreneurial journey! “Those experiences taught me a lot as I didn’t realize how challenging it was to start my own business” said Shauna....

Written by: Adriana Sandrine Isaac Rattan Growing up in her family’s wide expanse of land located along the North Coast of Trinidad, Lyndi Jordan had access to practically every thinkable local fruit! And so her understanding and wisdom in effectively navigating her family estate prepared her...

Written by: Adriana Sandrine Isaac Rattan Conversations and ideas around pivoting of business models have been around since the advent of the Covid-19 pandemic in February 2020. Some business sectors have been negatively impacted including the Creative Industries, which has amplified YBTT’s thrust to diversify the...